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This site urbanmoxy.com states the following, "Urban Moxy is proud to be your source for todays fashions for women who want to be Loaded with Style and conceal and carry in a responsible and functional way." Our analyzers noticed that the webpage also stated " Women now make up nearly half of the concealed carry permit holders in the US." The Website also stated " It is time that we have products that appeal to those women who want to carry concealed in a fashionable and responsible way! You can be conceal in all these ways with an Urban Moxy handbag! Great for stocking stuffers and gifts! Hang On Key Chain." The website's header had concealed carry as the most important keyword. It was followed by conceal and carry, concealed carry handbags, and concealed carry purse which isn't as highly ranked as concealed carry. The next words the site used was pistol handbag. pistol purse was also included but might not be seen by search engines.